A Signature Event Concept by VCR Group

Flyfish is a high-energy, casual seafood concept created by VCR Group and operated in partnership with the US Open Tennis Championships from 2021 through 2025.

Over its multi-year run, Flyfish became a standout hospitality experience at one of the largest sporting events in the world, serving New England lobster rolls, bay scallop ceviche, Hawaiian tuna poke, oysters, shrimp cocktail, and more.

Designed specifically for high-volume, premium environments, the concept combines quality seafood, operational efficiency, and strong visual branding to deliver a consistent and elevated guest experience at scale.

While Flyfish is no longer active at the US Open, the concept remains a proven platform for future partnerships across stadiums, arenas, airports, and other large-format venues.