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Concepts

As a full-service hospitality company, VCR Group specializes in creating, developing, and operating elevated food and beverage concepts in major markets.

We collaborate with developers, hoteliers, and landlords to bring standout concepts to life, ranging from standalone restaurants to larger developments and hotel properties.

Our restaurants

New York, NY
Refined omakase sushi restaurant led by Michelin Star Chef Masa Ito & Chef Kevin Kim.
New York, NY
A modern American neighborhood restaurant with craft cocktails and an extensive wine program.
New York, NY
Curated members club in NYC's Lower East Side offering elevated dining & social experiences.
US Open Tennis
New York, NY
A casual seafood concept, in partnership with the US Open Tennis Tournament.
Las Vegas, NV
No-frills burger joint by celebrity Chef Josh Capon.
Las Vegas, NV
Vegas outpost of the refined omakase sushi restaurant led by Michelin Star Chef Masa Ito & Chef Kevin Kim.
Las Vegas, NV
More casual sister concept to Ito.
Hackensack, NJ
A contemporary steakhouse in partnership with Simon Properties, slated to open Q4, 2025.

We’re always interested in hearing about new projects or potential collaborations.

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